Hey Reader! I've been having many conversations this month with owners of just about every flavor of business model—both services and products—who seem to be waking up to one very important thing. The get-rich-quick schemes, overembellished revenue wins, and overnight success stories of the industry's popular online entrepreneurs aren't all they're cracked up to be... ...mostly because they weren't real in the first place. I've bought the low-value courses and high-ticket coaching programs...