🌻 Wallflower Fridays: your lead magnet sucks (or doesn't exist)

Hey Reader, Today I wanted to talk to you about lead magnets because I think they're some of the most unoptimized and underutilized sales tools for lead gen in any business... ...and most online business owners are going about them all wrong. Here's where I'm coming from: Back in the 2020s, freebies and lead magnets were all the rage. And if you were newer in business? Every guru on the internet told you that was the secret to your success (and your future sales). So, I did what you did: went...