Wallflower Fridays 🌻 by Kendall Cherry

Hey Reader, Today I wanted to talk to you about lead magnets because I think they're some of the most unoptimized and underutilized sales tools for lead gen in any business... ...and most online business owners are going about them all wrong. Here's where I'm coming from: Back in the 2020s, freebies and lead magnets were all the rage. And if you were newer in business? Every guru on the internet told you that was the secret to your success (and your future sales). So, I did what you did: went...

Dear Reader, I told myself a long time ago that if I ever met someone worthy and deserving of being introduced to my corner of the internet, I would share their energy with you and do it with intention. So here's what you need to know... I have spent the better part of my thirty-two years on this planet feeling like an alien. The generational trauma is S.T.A.C.K.E.D., my anxious attachment style is now (mostly) earned secure, and my highly-sensitive-empath-Projector-homebody vibes got me...

Hey there Reader. Today I wanted to share something that requires a little bit of backstory that you might not know about me. Because chances are...if you stumbled upon my little corner of the internet any time after December 2022, then it's likely true that you're just now finding out that The Candid Collective used to be a digital marketing agency. While we weren't your common catch-all marketing behemoth (we stuck mostly to writing Instagram captions and email newsletters + designing the...

Hellllllooooo Reader. Don't worry—I'm not about to love bomb you on Valentine's Day, but I am about to talk about one of my absolute favorite subjects... ...what I'm currently reading and loving. As much as I am anti-AI for writing sales content for a business, I use ChatGPT as my personal book recommender and life coach. I even have a spreadsheet of every book on my TBR shelf (nerd lol), so I can ask GPT what I should read next based on theme, what I'm writing about, or the mood I'm in. All...

Happy Friday, Reader. Today I wanted to talk through a question that came through during a back-and-forth in my inbox with a prospective client that I've surprisingly never written about... ...but it's also a topic that is extremely important to me and how I run my business. So, let's get into it. Here was the Q: "How do you measure success [when writing for clients]? Impressions? Comments?, etc." *steps atop her soap box* *cracks knuckles* *clears throat*Before we get too far into this...

P.S. Did someone forward this email to you? 🌻Wallflower Fridays is a weekly newsletter that willteach you how to grow your business by telling stories that sell. Subscribe Hey Reader! Full transparency: I scheduled this email last night because at the time this was sent, I'll be recording a pickleball court-side podcast with my good friend, Bryant. His content pillars are "faith, breakthroughs, and racquet sports" but he asked me to be on the show to talk about something about two of my...

P.S. Did someone forward this email to you? 🌻Wallflower Fridays is a weekly newsletter that willteach you how to grow your business by telling stories that sell. Subscribe Hey Reader! If you’re reading this, I bet you know at least one person around you (or maybe it’s you) who is currently hashtag open to work. News outlets claim that hiring is improving……yet highly qualified candidates are sending out resumes for 12+ months after being laid off. Which begs the question: Where are all the...

P.S. Did someone forward this email to you? 🌻Wallflower Fridays is a weekly newsletter that willteach you how to grow your business by telling stories that sell. Subscribe Hey Reader! I was talking to someone earlier this week who told me that they didn't understand how to talk about how they got their start. All I'm gonna say is #classic. Writing a good origin story is sort of like having a vehicle and a steering wheel: ya can't go anywhere without it and it's also likely the thing that's...

Hey Reader! I was talking to a fellow content creation machine—a business owner with a fairly consistent LinkedIn presence, email newsletter, AND a podcast... ...but when I asked her about how it was really going she told me something #relatable. "My business looks good on paper and my content gets a lot of likes, but it's not signing clients or making me any money." WOOF. Been there. Once I started digging into what was going on, I learned that this business owner in particular is your...

P.S. Did someone forward this email to you? 🌻Wallflower Fridays is a weekly newsletter that willteach you how to monetize your audience by telling stories that sell. Subscribe Hey Reader! Well well well, we've made it to the first Wallflower Fridays of the brand new year. I'm writing this to you after one of the heaviest seasons of grief of my life and yet I keep asking myself, "Who died?" The answer? A part of me did. I won't get into the specifics but I've been spending a lot of time...